Filling out forms can be a total drag, I know! But your answers will help me create copy that connects (and gets the 'Yes!'). You don't need to write a lot, but do give your answers some careful thought, Okay?
Let's Get Started!
Tell me a bit about your business.

Include the following:

When did you launch the business
What services/programs do you offer
What fuels your passion for this business
What's one thing about your industry you find frustrating
What qualifications/training/experience do you have

WHAT is your product/program/service/book about and WHO is it for? Try to be as specific as possible.

for example:

I provide copywriting services for online entrepreneurs and small business owners. My ideal client is 30-45 years of age with a busy lifestyle. She is an expert in her field and runs her own successful business. She's time poor and at a stage where she is ready and able to pay for professional support to expand and uplevel her business. She's fit healthy, self-motivated, enthusiastic and open.

WHAT problems/frustrations are your ideal clients struggling with right now, and what is the solution that your offer provides i.e. in what ways does your offer make their life better?  

for example:

PROBLEM - clients who come to me for copywriting support may be time poor, lacking confidence in their writing skills, have no desire to spend time writing or have no experience writing.

SOLUTION - my copywriting services help entrepreneurs create a bigger impact and generate a lot more income in a fraction of the time. They feel more organised, more confident and a lot less stressed.

HOW will your ideal client FEEL once your offer has solved their problem?

for example:

My clients feel confident working with someone they can trust to write copy that's clear, sincere and soaked with strategy.

They feel relief knowing they have more time to focus on things they love like working with clients and making more money.

They feel supported, professional and unstoppable.

What concerns or hesitations do people  have about buying from you?

for example:

It's too expensive, not sure if the end product will be worth the investment, I should be able to do it on my own...

How is your offer different, innovative or memorable? Who do you think are your biggest competitors?

What tone or 'voice' do you want to use in this copy?

for example:

friendly and warm
funny and a bit cheeky
expert authority
rousing and inspiring
something else...

What do you want people to DO when they read this copy?
What specific action do you want people to take? (If multiple pages or offers we'll work together to create a call to action for each one).

for example:

sign up
make an enquiry
click on link

If your brand were a person what would be its top three most likeable traits?

Describe your own personality in three words...

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